Social media presence has never been more important for loan officers to connect with potential borrowers. Knowing this, on February 3, 2020, CBC Mortgage Agency (CBCMA) announced Chenoa FundAll, a program that allows lenders to create marketing materials or advertisements that feature Chenoa Fund. This article is designed to provide suggestions about how lenders can take advantage of this program to improve their social media presence. But first, we want to clarify some of the conditions of the program.
Under Chenoa FundAll, content that features Chenoa Fund must be reviewed and approved by CBCMA’s legal review team before being released or published. (Requests for review and approval of lender marketing material should be submitted to lendermarketing@chenoafund.org
If a correspondent lender is found using marketing material that hasn’t been approved or is noncompliant, the lender may be subject to suspension from doing business with CBCMA. Any questions about compliance issues or marketing materials should be sent to lendermarketing@chenoafund.org.
Now, here are eight ideas for social media posts that will strengthen your social media presence and help you take advantage of Chenoa FundAll:
Client Testimonials and Reviews
Testimonials from past and present clients strengthen your brand and build trust with potential clients who follow your social media. If your borrower approves, sharing client testimonials can be a powerful marketing asset. Here are a few suggestions:
- Share a picture of your client along with a supportive quote such as their home, service provided . Make sure to tag the person if possible.
- Don’t post the entire testimonial if it’s lengthy. Instead, select one or two lines and then link to the full post on your website.
- Ask your clients to review your business on Facebook.
- With permission, take scree shots of complimentary client emails or photos of thank you cards and feature them in your social media.
Sample Testimonial Post:
- (Brief, complimentary quote from customer.)
- (Name of customer) qualified for the Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided by CBC Mortgage Agency (CBCMA). Chenoa Fund is available nationwide and has several program options to choose from that include down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds for the second mortgage.
Introducing a New Loan Product
Let prospective clients know about changes in your loan offerings. It can spark interest—and new business—among social media followers who may be seeking loans.
Sample Loan Product Post:
- Did you know that (name of company) offers a wide variety of FHA and conventional loan programs? One source for these offerings is Chenoa Fund, a program that provides affordable down payment assistance through CBC Mortgage Agency (CBCMA). Chenoa Fund offers down payment assistance in the form of a second mortgage.
- Contact (name of loan officer, with contact information) for details.
Client Closings
Nothing gets more engagement from your followers than showcasing client closings of past and current clients. Photos with clients who have just closed on a new house are particularly effective.
- Take a photo of your happy client signing loan papers at the closing table. Even if you can’t be at the closing, ask your escrow officer or Real estate partner to snap the photo. Add your company’s logo for extra branding.
- Be sure to tag clients (with their permission) if you’re connected on Facebook and other social platforms.
- Ask your clients to send you pictures of their house once they move in so you can congratulate them again on social media. This represents one more chance to reinforce your positive messaging.
Sample Closing Post:
- (Photo of clients signing documents.)
- Photo caption: Our friends (name of customers) officially became homeowners today! They qualified for their loan with help from the Chenoa Fund, an affordable down payment assistance program provided by CBC Mortgage Agency (CBCMA). Chenoa Fund is offered nationwide and offers down payment assistance in the form of a second mortgage. Chenoa Fund offers 3.5% in down payment funds for the second mortgage.
Blog Posts
Chenoa Fund has developed helpful, informative articles that you are welcome to download and post in your blog or newsletter. These articles provide answers to questions commonly asked by potential clients.
- Share the title of the article, a link, and a brief teaser message
- Don’t just share a blog post once. Instead, share it three to four times with different teaser messages to ensure wider reach.
- When sharing an article, always ask, “Will my potential clients get value out of this?”
If you would like to use these resources, go to the Chenoa Fund website for Lender Marketing Resources. If you don’t have a blog of your own yet, you can still refer your clients to useful information on sites like the Chenoa Fund, Zillow, and Trulia.
Sample Article Post:
- Check our latest article (article headline, hyperlinked). The piece discusses (one or two-sentence summary).
- Ask (name of loan officer/real estate agent) about available FHA and conventional down payment assistance programs. One of the providers of these programs is the CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable housing program offered nationwide, and features down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Employee Spotlight, New Employee
Take time to highlight new and existing team members. These posts are great for introducing your staff and featuring the human side of the business.
- Try recurring posts such as “Employee of the Month,” “Employee Spotlight,” or a “Welcome to the Team” post when you hire a new employee
- If you are connected to the employee on Facebook, be sure to tag him or her to increase exposure.
Sample Employee Spotlight Post:
- This month (name of company) is featuring (name of person) in our employee spotlight. We are grateful that (first name) is a part of our team and so committed to our clients’ success.
- (Quote from featured employee and why he or she likes the work and being part of the team and a photo.)
- Contact (name of person) to learn about available FHA and conventional down payment assistance programs. One such provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is a nationwide program that offers down payment assistance in the form of second mortgages. All programs offer 3.5% in down payment funds.
Sample Welcome to Team Post:
- (Name of company) would like to introduce our newest team member, (name of person). (First name of person) is a loan officer in our (name of location) branch.
- Contact (name of person) to learn about available FHA and conventional down payment assistance programs. One such provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is a nationwide program that offers down payment assistance in the form of second mortgages. All programs offer 3.5% in down payment funds.
Real Estate Agent News
Don’t forget that your clients value your recommendations when it comes to home buying resources. Borrowers are always seeking word-of-mouth referrals for loan officers, real estate agents, and other industry professionals, in addition to home recommendations.
- Create posts featuring your recommended real estate agents, such as “Agent of the Month” or “Real Estate Tip of the Week.”
- Invite real estate agents in your network to come into your office and share a “Best Tip” on video or record a personal 30- to 60-second video introduction to share on social media.
- Ask agents who you work with to submit reviews on your Facebook page.
- Share testimonials from real estate agents on your website.
- Share the most expensive listing in your area, or the least expensive.
Sample Realtor Listing Post:
- Searching for a (name of city/area) home? Don’t miss out on this opportunity. This beautiful 4-bedroom home comes complete with (fill in the details). Click on the link to watch a virtual tour. Call (name of agent with contact information) for a showing today.
- Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One of the providers of these programs is the CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Sample Realtor Spotlight Post:
- Meet our real estate Agent of the Month, (name). (First name) representing (Name of agency). (Link to agent’s website.)
- Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Mortgage Facts, Mortgage Glossary Terms and Inspirational Quotes
Change up your content with mortgage facts, glossary terms and inspirational quotes, always keeping in mind the profile of your client. These posts are informational and encourage those who follow you to like, comment, and share, increasing your presence on social media.
- Encourage your fans to share facts and quotes.
- Make a list of glossary terms and share them one by one. Don’t forget that most people may be unaware of the most basic industry terms and principles.
- Use Facebook’s graphic image tool to post fun facts in image format.
Sample Mortgage Facts Post:
Here are some demographics about first-time homebuyers:
- According to (cite source) 79% are white, 9% are Hispanic, 8% are Asian-Pacific Islander, and 7% are black.
- According to (cite source) among first-time homebuyers, 74% rented before buying, while 21% lived with parents.
- According to (cite source) he median household income of first-time homebuyers is $75,000.
- Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Sample Inspirational Quote Posts:
- “Good judgement comes from experience, and a lot of that comes from bad judgement.” (Will Rogers)
- “Work like you don’t need the money. Love like you’ve never been hurt. Dance like nobody’s watching.” (Satchel Paige)
- Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Sample Mortgage Glossary Term Post:
- Our real estate term of the day is “earnest money,” which is the deposit paid to a seller that represents the buyer’s good faith intention to purchase the home. Once deposited, the funds are typically held in escrow until closing, at which time they are applied to the buyer’s costs.
Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
Shareable Infographics
As you seek ways to market your company, it’s important to diversify your social media content. CBCMA has developed a series of Chenoa Fund–themed infographics that are available to our correspondents and can be shared on social media. For best results, select topics that are engaging and applicable to the most clients, such as “Renting vs. Buying” or “Profile of First-time Home Buyers.”
To use these resources, go to the Chenoa Fund website (chenoafund.org), go to Lender Marketing Resources. From there, scroll down to Infographics and download those you want to use.
Sample Infographic Post:
- To learn what it’s like to be a first-time homebuyer, check out this article (Link to article).
- Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.
