“Hello, my name is Bob and I’ll find you the home of your dreams.” “Hi, my name is Jane and I know the area very well.” “Oh, hey there, my name is Larry, I’ll find you the perfect home to fit your budget.” Ahh…. Sounds overwhelming right? That’s what looking for a home sounds like to your potential homebuyers. All of a sudden, everyone is a real estate agent or knows a guy that knows a guy. You give them a call, send a text, write an email, mail a postcard, send a message through a carrier pigeon. (OK, maybe not a carrier pigeon, that was so 2020.) But, you get it, right? All of this noise is being thrown at the potential homebuyer, which is very stressful and confusing. Everyone has a similar pitch and homebuyers don’t know who they can trust. That’s why you need to stand out from the crowd, break through the noise, and gain trust that resonates and makes a connection with them. In this article, we’ll discuss 3 creative ways that you can position yourself to make a connection and become a trusted real estate agent.
Develop an elevator pitch that makes you unique
Ok, so we know that you sell houses. That’s easy to communicate. Now how do we position that message so that homebuyers remember you and are curious about what you can do for them? It can easily be done with an elevator pitch. You need to have 2–5 sentences that describe what you do, how you help people, and who you are. Oh, and be honest; this is what makes you stand out. So, what do you say? Hmmm! Here is an example: “My name is Kevin, and I’m a real estate agent, father of two girls, proud husband, dog lover, your local Starbucks barista, and Star Wars nerd. My goal is to understand your budget, family, commute, and home needs and apply that with a home that fits your lifestyle. I have a passion for helping homebuyers find a home that creates memories that last a lifetime. Contact me today. You’ll come to me for a house and you’ll leave with a home.” That’s it. It’s as simple as that. While everyone is selling you’re telling a story. You’re showing that you’re a person that has a family, interests, and works hard. People respect that, and your message will psychologically resonate with them and create a personal connection that can lead to a sale.
Network yourself in Facebook Groups
Facebook groups are a great place to connect with potential homebuyers. They are a great place to hustle, market, and network without any budget. Taking advantage of them just takes time and effort. It also takes a little bit of patience. Look to join local groups in your community and start to post in those groups, but don’t sell. Introduce yourself and even use your new elevator pitch with a nice image that stands out. You want to create a conversation and get people to engage with you. Before you know it, you’ll be getting potential homebuyers interested in you helping them find a home. This is a great way to get a presence and build awareness about you, which grows trust and mindshare over time. You just never know who is in these Facebook groups; a well-timed post can turn into an immediate opportunity. So, ditch the old fashioned park bench advertising in your local neighborhood and hit the ground running in Facebook groups that will keep your sales pipeline busy with potential homebuyers.
Offer a down payment assistance program
Don’t you just hate it when you have a homebuyer that is motivated to buy a house and can’t afford it because they don’t have enough money to put down? A lot of homebuyers are not even educated on the process and may not even realize that they don’t need to fork up a 20% down payment. All that effort and time spent showing them houses may feel wasted if it leads to a disappointing discovery that your potential homebuyer does not have the necessary savings needed for that initial investment. The good news is that there is a solution as CBC Mortgage Agency (“CBCMA”) offers down payment assistance from 3.5% to 5% which can cover the minimum initial investment necessary for a down payment on a home. A program like CBCMA’s Chenoa Fund DPA Edge: Soft Second can help you stand out by allowing the borrower to flex 1.5% of a 5% forgivable second mortgage to help with closing costs all while still receiving a 3.5% down payment assistance. With CBCMA’s Chenoa Fund down payment assistance program, you can actually help people find the home of their dreams that they may have thought was unachievable or out of their financial budget. Having knowledge and training in this program will make you more marketable and will show that you’re not just about selling houses: you are there to help them make a comfortable decision that meets their budget and lifestyle.
To learn more please visit our website and discover how to make your real estate efforts stand out from the crowd and how to utilize CBCMA’s Chenoa Fund to help homebuyers with down payment assistance.
CBC Mortgage Agency – NMLS 1186381
For licensing information, go to www.nmlsconsumeraccess.org.
Illinois Residential Mortgage License #MB.6761292. Illinois Department of Financial and Professional Regulation, Division of Banking, 100 West Randolph, 9th Floor, Chicago, IL 60601 – 1-888-473-4858